Threshold.

Case study

Lumera Cyber

Berlin + London · Cybersecurity (managed detection & response) · €19.2M ARR
Service
Sales Enablement (12-month retainer)
Duration
12 months

Problem

Lumera had hired 14 AEs in 12 months and ramped time to first-deal-closed had drifted to 7.4 months. Half the new hires were still under 50% quota at month nine. The CEO was personally coaching call recordings every Saturday morning.

The board flagged ramp time as the single highest leverage variable in the FY26 plan.

Engagement

Threshold designed and delivered a 4-week onboarding curriculum, a weekly call review cadence run by managers (not Threshold), and a quarterly skill audit dashboard. Hiroshi led the engagement from Berlin.

Lumera's 14 AEs ran through the new onboarding starting Q1 2025. The third cohort of 6 AEs finished onboarding in October 2025 with measurable pacing improvements.

Outcome

We hired six new AEs in October and they were running discovery calls that mattered by mid-November. That has never been true here before.

Markus Reinhardt — CRO, Lumera Cyber