Threshold.

Disclaimer

Advisory not execution

Threshold provides advisory services. We do not execute sales on behalf of our clients. We do not own client revenue targets unless explicitly contracted to do so under a Fractional VP Sales engagement. Our outputs — diagnostics, playbooks, dashboards, recommendations — inform decisions made by our clients' own teams.

Forecasting

Forecasts produced by Pipeline Pulse or by any Threshold engagement reflect a snapshot in time of client-supplied pipeline data. Forecasts are model outputs, not commitments. Actual revenue depends on factors outside our control.

AI assistance

Pipeline Pulse and other Threshold tools use generative-AI models (currently Google Gemini 2.0 Flash) to draft commentary and narrative output. The decision logic — which deals are at risk, which forecasts result, which actions are suggested — is governed by deterministic, written-down rules in our codebase, not by the model. Model output is voice-linted and where possible re-prompted before delivery.

Anonymised case studies

Our published case studies are anonymised at the client's discretion. Where a client is named, naming has been authorised in writing. Numbers and metrics have been verified by the client's finance team.