The firm
Team
32 fee-earners across London and Dubai. Four partners, eight senior advisors, twelve advisors, and a small operations team.
Partners
Daniel founded Threshold in March 2019 after a decade in enterprise software sales leadership. His operating thesis is that mid-market reven…
Naomi leads the Threshold practice — every retainer reports through her. She moved to Dubai in 2021 to anchor the GCC office and now splits …
Imran joined Threshold in September 2020 to build out the RevOps practice. He instruments the systems — Salesforce, HubSpot, Pipedrive, Outr…
Sumaiya leads sales enablement — the part of the practice that turns the diagnostic and the playbook into something the seller can use on a …
Senior advisors
Yusuf runs the GCC retainer book and is Naomi's first call on any Dubai-anchored mandate. Twenty-one years in regional enterprise sales, ten of those at Microsoft Gulf.…
Alice runs four UK-anchored SaaS retainers and is the firm's lead for fintech sales. She has the reputation in the office of being the partner whose forecast revisions are usually correct.…
Hiroshi covers EMEA-North retainers from his Berlin home. He is the firm's expert on commercial cybersecurity sales and has built three CISO-buying motions for Threshold clients.…
Fatima joined Threshold from a decade running channel sales at Cisco and AWS Middle East. She handles every channel-led mandate the GCC office takes on.…