How we work

The Threshold framework

We have one method. We apply it to every retainer. Four disciplines, ordered. We do not move to the next discipline until the prior one is in place.

1. 01

   Discovery

   We do not start with a methodology. We start with two weeks of listening — to your sellers, to your managers, to your CFO, and to your most recent closed-won and closed-lost deals.

   The output is not a deck. It is a written-down read on what is true. Sometimes that read is uncomfortable. We say it anyway.

2. 02

   Qualification

   We rebuild qualification with you. The deals you are working on become the test cases. We re-map MEDDPICC fields to your CRM, write stage exit criteria your manager will defend in a Monday meeting, and require the seller to attach evidence — not just type a value.

   The discipline is not the framework. The discipline is the evidence.

3. 03

   Cadence

   The Monday review meeting becomes the firm's most-defended hour of the week. We rebuild it. The Tuesday seller-manager 1:1 follows. The Wednesday escalation pulse. The Thursday CRM hygiene check. The Friday forecast revision call.

   Cadence makes the playbook self-enforcing. The cadence is the playbook.

4. 04

   Forecast

   The forecast is not a number. The forecast is a number plus the discipline that supports it. We run forecast revisions weekly during the engagement, declining each week unless the discipline justifies a hold.

   By the end of the engagement, the forecast call belongs to your team — not to Threshold. We do not run the meeting on the day we leave.