Selected mandates
Case studies
Five engagements from the last 24 months. Numbers and named outcomes are published with each client's sign-off.
Founder-led sales for 4 years had built a £6M-ARR business and a 9-seller team. Forecast accuracy had drifted to ±34% over the prior three quarters. Two senior board members had given the founder 90 days to deliver an un…
Meridian had outgrown HubSpot Pro — 3 sales tools, 2 BI tools, and a forecast spreadsheet that no two leaders agreed on. The VP Sales spent 3 hours every Monday morning building a pipeline review deck from CSV exports. Q…
Lumera had hired 14 AEs in 12 months and ramped time to first-deal-closed had drifted to 7.4 months. Half the new hires were still under 50% quota at month nine. The CEO was personally coaching call recordings every Satu…
Northwind had two playbooks after acquiring a smaller competitor in 2023 — the two sales teams were running different stage definitions, different MEDDPICC fields, and different commission plans. Forecast meetings had be…
Cantata's GCC sales motion had stalled — 14 open enterprise deals, 11 of them in negotiation for over 9 months. The founder was getting impatient and had drafted a memo to fire two senior reps.…