Established 2019 — London & Dubai
Discipline before forecast.
Threshold is an independent B2B sales advisory. We help mid-market SaaS, fintech, and cybersecurity firms build the pipeline discipline that makes forecast a number you can defend, not a number you negotiate.
What we do
We are not a CRM vendor. We are not a recruiter. We sit alongside your sales leadership for a fixed number of weeks and write down — in a way that is hard to ignore — what is breaking and what to do about it.
Most engagements start with a four-week diagnostic and continue, where it fits, into a playbook build, an enablement retainer, or a fractional VP Sales seat.
All five services →- Pipeline DiagnosticA four-week independent read of where your pipeline is leaking.
- Playbook DesignWe write the operating manual the team actually uses on a Tuesday.
- Sales EnablementA four-week onboarding programme and a recurring coaching cadence.
- Fractional VP SalesA senior partner three days a week until you can hire your own.
- RevOps ImplementationWe rebuild the systems your sellers complain about.
Selected work
All case studies →Median end-of-quarter forecast deviation across our retainer book in 2025. Industry benchmark sits at ±21%.
Discrete engagements completed since 2019. Zero litigation, zero arbitration, three open re-retainers.
Measured at engagement close, validated at six-month post-engagement check-in. Surveyed by an independent firm.
Partners
Full team →Speak to a partner
We are deliberate about who we work with. The conversation begins with a one-hour call and a written proposal within five working days.
Start the conversation