Partner, RevOps
Imran Shah
Based in London · joined September 2020
Imran joined Threshold in September 2020 to build out the RevOps practice. He instruments the systems — Salesforce, HubSpot, Pipedrive, Outreach, Gong — that the rest of the practice writes the cadence into.
He is the partner most clients meet at week three of an engagement, when the diagnostic shifts from interviews to deal data.
Prior experience
- Director, Sales Operations — Funding Circle (2017–2020)
- Sales Operations Manager — Worldpay (2014–2017)
- Salesforce Administrator — RBS Group (2012–2014)
Qualifications
- BSc Computer Science, University of Manchester (2009)
- Salesforce Certified Application Architect (2018)
- Pakistan-born, UK national since 2016
Focus
- CRM remediation and data hygiene
- Forecast tooling — what to build vs what to buy
- Outbound systems — Outreach + Apollo + Clay stack
“If the data in your CRM is wrong, every meeting that uses it is performance.”