Partner, Enablement
Sumaiya Rauf
Based in London · joined April 2021
Sumaiya leads sales enablement — the part of the practice that turns the diagnostic and the playbook into something the seller can use on a Tuesday afternoon. She built the Threshold curriculum that every retainer client's reps now spend two hours a week inside.
She also chairs the firm's annual partner review.
Prior experience
- Head of Sales Enablement — Sage (2018–2021)
- Sales Trainer — Vodafone Business (2015–2018)
- Account Executive — IBM UK (2012–2015)
Qualifications
- MA English, University College London (2012)
- Certified Professional in Talent Development (ATD, 2019)
- British, born in Sheffield
Focus
- Sales onboarding programmes (4-week curriculum)
- Discovery-call coaching at scale
- Manager-of-managers training
“Enablement is two questions. Do they know how. Do they actually do it on Tuesday.”