Service
Playbook Design
We write the operating manual the team actually uses on a Tuesday.
Fee envelope
£68,000 fixed-fee — AED 315,000
Timeline
8 weeks calendar
A playbook is not a 60-page document that sits on a shared drive. A playbook is the cadence the manager runs every Monday morning, the question the rep asks the prospect on Tuesday, and the field the seller fills in on Wednesday before the deal advances.
We write all three. We rewrite the CRM with you. We watch a seller use it on a real call. We change the field if the seller will not fill it in.
In scope
- Stage-by-stage exit criteria documented and evidence-tested
- MEDDPICC fields mapped to your CRM and made required
- Discovery call scripts and objection-handling library
- Manager-of-manager review cadence rituals codified
Deliverables
- Playbook (Notion or shared drive — your choice)
- Updated CRM schema and validation rules
- Manager review templates
- 60-day rollout plan with named owners
Best for
- Founder-led sales transitioning to a senior leader
- Teams scaling from 8 to 25 sellers in 12 months
- M&A integrations where two playbooks need to become one
Anchor case
Northwind Logistics SoftwareNorthwind had two playbooks after acquiring a smaller competitor in 2023 — the two sales teams were running different stage definitions, different MEDDPICC fields, and different commission plans. Forecast meetings had be…
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